Wholesale eSIM for Europe: A Reseller's Guide to the EU, UK, Balkans and Turkey

Short answer: Europe is the largest eSIM market for most resellers, and it needs more than one type of plan. eSIM Signal partners can sell single-country plans for every major European destination, multi-country Europe and Balkans plans — including partner-only Europe plans — and plans for the countries travellers forget are outside the EU's "roam like at home" rules, such as the UK, Switzerland, Turkey and much of the Balkans.

Where European eSIM demand comes from

• Visitors from outside Europe — Americans, Canadians, Australians and travellers from the Gulf and Asia — who face high roaming charges from their home carriers.
• Europeans travelling outside the EU — to the UK, Switzerland, Turkey, Albania, Montenegro, Serbia, Bosnia and Herzegovina, North Macedonia and Kosovo, where "roam like at home" does not apply.
• Europeans on long stays beyond fair-use roaming limits — students, remote workers and seasonal staff.
• Anyone with a small home allowance who needs more data than their bundle includes.

The plans to offer for Europe

Single-country plans

The best price per GB for one-destination trips: Italy, Spain, France, Greece, Germany, Portugal, Croatia and more. Our destination guides for Italy, Spain and Greece show what travellers there actually need.

Multi-country Europe plans

One eSIM for rail tours, road trips and cruises. Alongside the Europe plans in our shop, partners can sell partner-only Europe 33 and Europe 50 plans. Every regional plan lists exactly which countries it includes — check that the UK, Switzerland and Turkey are covered if your customers are going there. Read more about one plan for many countries.

Outside the EU

• The United Kingdom — the most visited non-EU destination for Europeans.
• Switzerland — roaming there is expensive for almost everyone.
• Turkey — Istanbul, Cappadocia and the Turkish Riviera. See our Turkey eSIM guide.
• Albania and the Balkans — one of Europe's fastest-growing destinations, with single-country plans and a Balkans regional plan. See our Albania and Balkans guide.

Europe and the USA together

For transatlantic itineraries, a combined Europe & USA plan covers both sides of the trip on one eSIM.

Pricing Europe plans

Mobile data in most of Western Europe is inexpensive, so margins on single-country EU plans come from volume and convenience rather than high prices. Multi-country plans and non-EU destinations such as the UK, Switzerland and Turkey usually carry a higher retail value, because the roaming alternative is so expensive there. Our wholesale pricing guide covers margin strategies in detail.

Selling to customers across Europe

Our Business page and shop are available in English, Italian, German, Greek, Turkish, Albanian, Russian and Chinese. As a white label partner you sell in your own language and under your own brand — your customers receive a neutral install page and QR code. See white label eSIM.

Get wholesale rates for Europe

Frequently asked questions

What is the best wholesale eSIM for Europe?

It depends on the itinerary. Single-country plans give the best price per GB for one destination, while multi-country Europe plans cover rail tours and cruises with one eSIM. eSIM Signal partners can sell both at wholesale rates.

Do Europe eSIMs work in the UK, Switzerland and Turkey?

Some multi-country plans include them and some do not. Every regional plan lists its countries, and single-country plans are available for the UK, Switzerland and Turkey.

Why would a European traveller need an eSIM?

EU "roam like at home" rules do not cover the UK, Switzerland, Turkey and much of the Balkans, and they have fair-use limits on long stays. An eSIM gives a known price in those places.

Which Balkan countries can I sell eSIMs for?

Albania, Montenegro, Serbia, Bosnia and Herzegovina, North Macedonia and Kosovo are all available, along with the EU members of the region and a Balkans regional plan.

Can I resell Europe eSIMs under my own brand?

Yes. Partner eSIMs come with a neutral install page and QR code, so your customers see only your brand.