Short answer: before you publish your eSIM store, place a test order with Stripe test keys, make sure your emails arrive from your address, check your domain answers with SSL, review your prices on your top destinations, fill in your contact details and legal pages, set your fraud rules, and top up your balance. The store itself refuses to publish until the essentials are in place, and lists anything missing next to the Publish button.
Setting up the store takes about five minutes. Launching it well takes a few more. Use this checklist the first time, and again whenever you change something important.
Brand and content
1. Your name and logo are right everywhere
Open your private preview link on a phone and a computer. Check the logo is sharp, the store name is spelled the way you want, and the site icon shows in the browser tab.
2. The homepage speaks to your customers
Rewrite the default headline and text in your own words. Choose the destinations you feature on the homepage based on where your customers actually travel, and add a short announcement if you have a launch offer.
3. Your pages are complete
The store comes with standard About, Terms, Privacy and Refund pages that already include your contact details. Read them, adjust anything specific to your business, and add your legal name, address and VAT number on the Contact tab if you have them.
Payments and email
4. A test order goes through end to end
With your Stripe test keys, buy a plan from your own store using a Stripe test card. You should see the order in the store manager and receive the eSIM email. Test orders issue no real eSIM and charge nothing. Our guide on connecting Stripe covers the details.
5. Live keys are in place
When the test works, replace the test keys with your live keys. The Payments tab shows which mode you are in.
6. Emails arrive, from you
If you connected your own mail server, send a test email from the Email tab and check it lands in the inbox, not in spam. If you are not ready, switch on our email server: your emails go out under your store's name meanwhile.
Address and prices
7. Your domain answers with SSL
Open your domain in a private window. It should load your store with a padlock. A new domain can take from a few minutes to a few hours while DNS spreads; our guide to free domains and hosting explains both options.
8. Prices look right on your top five destinations
Open the five destinations you expect to sell most and check the prices against what your customers would pay elsewhere. Adjust the margin or the minimum profit if needed; our pricing guide walks through the choices.
9. The plan range fits your audience
Decide whether to show the smallest data plans, unlimited plans and regional plans. Fewer, clearer choices often convert better.
Safety and support
10. Fraud settings match your risk
On the Orders tab, choose whether elevated-risk payments are held for your review, whether the highest-risk ones are refunded automatically, how many orders one customer can place per day, and which countries you do not sell to. Holding risky payments is a sensible default for a new store.
11. Customers can reach you
Fill in a support email; it is required before publishing. Add WhatsApp or phone if you offer them, and consider the chat button. Keep our installation guide ready to share: most questions are about installing and turning on roaming on arrival.
12. Your balance is ready
Each eSIM is paid at wholesale from your prepaid balance. If it is too low, sales are turned away before the customer pays, and you get an email. Top up before launch and switch on auto top-up in your partner panel.
Then: publish and tell people
Press Publish. If anything required is still missing, the store tells you what and where. Once it is live, share it where your customers already are: your booking emails, your website menu, your social profiles. The store does not market itself; the first sales come from people who already know you. Our next guide covers exactly that.
Frequently asked questions
What is required before the store can be published?
A store name, a connected Stripe account, a working email setup (your own or ours), a support email and a connected domain. The store lists anything missing next to the Publish button.
How do I place a test order?
Connect Stripe test keys and buy from your store with a Stripe test card. The order runs end to end with no real eSIM and no charge.
Do I have to write my own terms and privacy pages?
No. Standard pages are included and filled in with your details. You can edit them to fit your business.
Can I unpublish the store later?
Yes. Taking the store offline keeps all your settings, and you can publish again at any time.
What should I do right after launch?
Share the store with your existing customers and audience, and keep an eye on orders held for review during the first days.