White Label eSIM for Travel Insurance Brokers & Insurers

Travel insurance brokers and comparison sites already reach travellers at the moment they book. Here is how to add a white label eSIM to every policy, with instant delivery, your own branding and no contract.

Short answer: Travel insurance brokers can add a white label eSIM to each policy through the eSIM Signal partner programme. You buy eSIMs at your own partner price, sell them under your own brand at your own retail price, and deliver each one instantly by email or in your app. There is no setup fee, no monthly minimum and no contract, so you can test it on one product line before you roll it out.

Why an eSIM fits a travel insurance sale

A traveller buying a policy has already decided where they are going and when. That is the exact information you need to sell them mobile data, and it arrives weeks before departure, when they still have time to install it at home.

The two products also support each other. A policyholder who can open your claims app, call up a policy document or send photos of a damaged bag from abroad is a policyholder whose claim is easier to handle. Many travellers switch mobile data off abroad to avoid roaming bills, which is exactly when they cannot reach your assistance line online. A data eSIM removes that excuse.

For brokers and comparison sites, an eSIM is also a low-friction add-on: a small, useful extra on the confirmation page rather than another insurance product to explain.

How it works, step by step

Apply for a partner account at /business/register. The team reviews every application, and most partners go from first contact to first sale within a few days.
Fund your prepaid balance by card. You can save a card, set low-balance alerts and turn on automatic top-up so orders never stall.
Choose your catalogue. The Business Panel price list covers 210+ countries and regions, with country, regional and global plans. You can filter it, search it and download it as a spreadsheet to map plans to the destinations on your policies.
Order per policy. Small teams can order instantly from the panel. Larger brokers connect the REST API so an eSIM is created when a policy is issued.
Deliver under your brand. Each order returns the ICCID, activation code, QR code and a one-tap install link, ready to drop into your policy email or app.

The white label pieces that matter

Neutral install page. Partner eSIMs come with an install page that carries no eSIM Signal branding, so your customer only sees your name in the confirmation.

Branded QR codes. You can set your own colour and logo on the QR code, with a live preview in the panel, so the QR looks like part of your policy documents.

Your price, your margin. Every package has a partner price that applies automatically to every order. You see only your price and set your own retail price, whether you charge separately, bundle it into premium policies or give it away as a loyalty perk. Partners with steady volume can agree a further discount. Our guide to wholesale pricing and margins explains how to think about it.

Integrating with a policy platform

If your policies are issued by a quoting engine or booking system, the API fits neatly into that flow:

Readable package IDs such as IT_5GB_30D_FIXED and destination IDs such as IT or EUROPE-USA make it straightforward to map a policy's destination to a plan.
Use customer_ref to store your policy number on each order, which makes support and reconciliation far easier.
Send an Idempotency-Key with every order so a retry after a timeout never creates a second eSIM.
Signed webhooks (order.completed, order.failed, order.refunded, esim.activated, esim.expired), verified with HMAC-SHA256 in X-ESIMSIGNAL-Signature, keep your system in step without polling.
API keys have scopes and an IP allow-list, and read-only test keys let your developers explore the catalogue safely.

The docs show a request and response for every endpoint and can be downloaded as a PDF for your compliance or IT review. The reseller API integration guide walks through a typical build.

Practical tips for insurers and brokers

Offer it at the right moment. The confirmation page and the pre-departure email convert best, because the trip is real and close.
Match the plan to the cover. Single-trip policies map to a country or regional plan for the trip length. Annual multi-trip customers are better suited to top-ups through POST /esims/{iccid}/topup, so they keep one eSIM for repeat trips.
Mind the refund window. An eSIM that was never installed can be refunded to your balance within the refund window, which suits cancelled trips and cooled-off policies. Installed or used eSIMs cannot be refunded, so tell customers to install only once they are sure of travelling.
Brief your claims and assistance teams. A short script on installing and switching on the eSIM saves calls. Our customer support playbook for resellers is a good starting point.
Keep the books clean. The itemised ledger with receipts and CSV/Excel exports, plus the customer_ref on each order, makes reconciliation against policy records simple.
Keep data and cover separate. The eSIM is a data plan only. Make it clear it does not include calls, SMS or a phone number, and that it is not part of the insurance cover itself.

Support and commitments

You get a named account manager by email or WhatsApp, usually replying within one business day, plus help with your integration. Your team can sign in with their own accounts, with admin or user roles and email two-factor sign-in, and raise support tickets with screenshots from the panel.

There is no setup fee, monthly fee, monthly minimum or fixed-term contract. You can end the agreement at any time, and eSIMs you have already delivered keep working until they expire. See how the partner programme works or get wholesale rates to start.

Frequently asked questions

Can we sell eSIMs under our own insurance brand?

Yes. Partner eSIMs use a neutral install page with no eSIM Signal branding, and you can add your own colour and logo to the QR code.

Do we need a developer to start?

No. You can order eSIMs one by one from the Business Panel and send them to customers. The API is there when you want eSIMs created automatically with each policy.

What happens if a customer cancels their trip?

If the eSIM was never installed, you can refund it to your balance within the refund window. An eSIM that has been installed or used cannot be refunded.

Is there a minimum volume or contract?

No. There is no setup fee, monthly fee, minimum volume or fixed-term contract, and you pay only for the eSIMs you order from your prepaid balance.

Does the eSIM include calls or a phone number?

No. It is a data-only travel eSIM, so customers keep their own SIM for calls and texts and use the eSIM for data abroad.

White Label eSIM for Travel Insurance Brokers: Add Data to Every Policy