Short answer: a travel agency can open its own branded eSIM store in about five minutes and send every traveller a link to it with their booking. Customers buy the data plan for their destination on their own, any time of day, pay into the agency's Stripe account and receive the eSIM instantly. The agency keeps the margin, and agents do not handle a single order.
Every traveller you book needs mobile data at their destination. Most of them will buy it somewhere: an airport kiosk, a roaming add-on from their operator, or an app they find the night before. A store under your agency's name turns that spend into revenue for you, and into one more reason to book with you again.
Why a store, not just a few eSIMs at the desk
Many agencies start by selling eSIMs by hand from the partner panel, and it works well for a handful of bookings. Our guide on eSIM for travel agencies and tour operators covers that model. A store adds three things the desk cannot:
- It sells while you sleep. Travellers decide late. A store takes the order at midnight, the evening before departure.
- It scales without staff. One agent or fifty, every traveller can buy without anyone typing an order.
- It reaches past the booking. Customers who booked last year can buy for this year's trip, even if they booked elsewhere.
Setting it up for an agency
The five-minute set-up is the same for everyone. For an agency, a few choices make the store feel like part of your service:
- Domain: use a subdomain of your own site, such as esim.youragency.com, so travellers recognise it. Or take the free domain included with Growth and Unlimited.
- Featured destinations: put the places you sell most on the homepage, so your typical traveller finds their country in one tap.
- Regional plans: switch them on for multi-country tours; one eSIM covers the whole itinerary.
- Language: choose your customers' language as the main one; the store speaks eight.
- Contact: add your agency's support email, WhatsApp and phone, and switch on the chat button so travellers reach you, not a stranger.
Putting the store in front of every traveller
A store only sells if travellers see it at the right moment. The best moments for an agency:
- The booking confirmation. One line: "Stay connected on arrival: get your eSIM for your destination here", with the link.
- The pre-departure email, a week before the trip, when travellers think about practicalities.
- Your travel documents or app, next to the transfer details.
- Your website, with a "Travel eSIM" item in the menu.
- The desk, with a QR code to the store printed on a card.
Keep the message practical: no roaming bills, online the moment they land, works on modern phones. Point them to check their phone is eSIM-compatible before they buy.
What it means for your margin
You set the retail price with one margin across the whole catalogue, plus a minimum profit per eSIM, so even small plans are worth selling. Each eSIM is paid at wholesale from your prepaid balance, and the customer pays your price into your own Stripe account. There is no commission on your sales.
For an agency, eSIMs are rarely the main product, but they are pure margin on a booking you already made, with no supplier invoices and no stock.
Support without the headache
Most traveller questions are about installing the eSIM and turning on data roaming on arrival. Every eSIM arrives with one-tap install buttons for iPhone and Android, a QR code and clear instructions in the customer's language. Our installation guide is a good link to keep handy, and our support playbook for resellers covers the rest.
Frequently asked questions
Do my agents need to do anything for each sale?
No. Travellers buy in the store on their own and receive the eSIM instantly. Agents only share the link.
Can the store use our agency's domain?
Yes. Most agencies use a subdomain such as esim.youragency.com, added with one DNS record.
Can travellers buy one eSIM for a multi-country tour?
Yes. Switch on regional plans and travellers can choose one eSIM that covers the whole region.
Who handles customer questions?
You do, with your own contact details on the store. Each eSIM comes with install buttons and instructions, which answer most questions before they are asked.
Can we still sell eSIMs by hand at the desk?
Yes. The partner panel keeps working alongside the store, from the same account and balance.